PRODUCTS MANAGEMENT PROFESSIONAL

About Course

PRODUCTS MANAGEMENT

The Product Management Professional Course is designed to equip learners with the essential skills needed to lead the development, launch, and continuous improvement of products across digital, technology, service, and manufacturing industries.
This course provides a deep understanding of the entire product lifecycle—strategy, market research, design, user experience, agile development, product analytics, and stakeholder management.

Learners gain hands-on, job-ready experience through real-world case studies, product tools, exercises, and the latest global best practices. By completion, participants will confidently manage products that meet user needs, drive business goals, and solve real market problems.

This program explores the core principles, tools, and responsibilities of successful product managers. Participants learn how to identify market opportunities, build product roadmaps, collaborate with cross-functional teams, design user-centered solutions, measure product performance, and deliver value to customers.
The course also includes an important module on career paths and job opportunities in Product Management, giving learners clear guidance on how to enter and grow in the field.
🎯 Learning Outcomes
By the end of this course, participants will be able to:
Understand the fundamentals and principles of product management.
Analyze markets, users, and competitors to identify opportunities.
Build product strategies, business cases, and roadmaps.
Define product requirements and work with design & engineering teams.
Apply Agile, Scrum, and Kanban frameworks to product development.
Use product analytics tools to measure performance and success.
Conduct user research, interviews, surveys, and usability testing.
Manage product lifecycle from idea to launch and continuous improvement.
Communicate effectively with stakeholders and cross-functional teams.
Explore and pursue various career opportunities in product management.

Course Content

MODULE 1: INTRODUCTION TO PRODUCT MANAGEMENT

WHAT IS PRODUCT MANAGEMENT?
HISTORY AND EVOLUTION OF PRODUCT MANAGEMENT
KEY RESPONSIBILITIES OF A PRODUCT MANAGER
PRODUCT LIFECYCLE OVERVIEW
THE PRODUCT MANAGER, PROJECT MANAGER AND PRODUCT OWNER
CORE SKILLS OF SUCCESFUL PRODUCT MANAGERS
QUIZ

MODULE 2: PRODUCT STRATEGY & VISION

MODULE 3: PRODUCT DISCOVERY & RESEARCH

MODULE 4: PRODUCT PLANNING & ROADMAPPING

MODULE 5: PRODUCT DESIGN & UX FUNDAMENTALS

MODULE 6: AGILE PRODUCT DEVELOPMENT

MODULE 7: PRODUCT ANALYTICS & METRICS

MODULE 8: GO-TO-MARKET STRATEGY & PRODUCT LAUNCH

MODULE 9: PRODUCT GROWTH & OPTIMIZATION

MODULE 10: STAKEHOLDER & CROSS-FUNCTIONAL MANAGEMENT

MODULE 11: PRODUCT LEADERSHIP & ETHICS

MODULE 12: PRACTICAL TOOLS FOR PRODUCT MANAGERS

MODULE 13: JOB OPPORTUNITIES & CAREER DEVELOPMENT IN PRODUCT MANAGEMENT

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About Course

What Will You Learn?

Course Content

MODULE 1: INTRODUCTION TO PRODUCT MANAGEMENT

WHAT IS PRODUCT MANAGEMENT?

HISTORY AND EVOLUTION OF PRODUCT MANAGEMENT

KEY RESPONSIBILITIES OF A PRODUCT MANAGER

PRODUCT LIFECYCLE OVERVIEW

THE PRODUCT MANAGER, PROJECT MANAGER AND PRODUCT OWNER

CORE SKILLS OF SUCCESFUL PRODUCT MANAGERS

QUIZ

MODULE 2: PRODUCT STRATEGY & VISION

CRAFTING PRODUCT VISION AND MISSION

UNDERSTANDING BUSINESS GOALS AND ASSIGNMENTS

COMPETITIVE ANALYSIS & MARKET ANALYSIS

CUSTOMER SEGMENTATION & PERSONAS

DEFINING PRODUCT VALUE PROPOSITION

SETTING PRODUCT GOALS & OKRs

MODULE 3: PRODUCT DISCOVERY & RESEARCH

USER RESEARCH FUNDAMENTALS

INTERVIEWS, SURVEYS, AND ETHNOGRAPHIC RESEARCH

PROBLEM FRAMING AND VALIDATION

OPPORTUNITY ASSESSMENT

JOBS-TO-BE-DONE (JTBD) FRAMEWORK

HYPOTHESIS CREATION AND TESTING

QUIZ

MODULE 4: PRODUCT PLANNING & ROADMAPPING

PRODUCT PRIORITIZATION FRAMEWORKS

BUILDING A PRODUCT ROADMAP

MANAGING DEPENDENCIES AND CONSTRAINTS

COMMUNICATING THE ROADMAP TO STAKEHOLDERS

SHORT-TERM AND LONG-TERM PLANNING

MODULE 5: PRODUCT DESIGN & UX FUNDAMENTALS

DESIGN THINKING OVERVIEW

USER JOURNEY MAPPING

INFORMATION ARCHITECTURE

WIREFRAMING AND PROTOTYPING

COLLABORATION WITH UX/UI DESIGNERS

ACCESSIBILITY AND USABILITY STANDARDS

MODULE 6: AGILE PRODUCT DEVELOPMENT

AGILE PRINCIPLES AND METHODOLOGIES

SCRUM: ROLES, RITUALS, AND ARTIFACTS

BACKLOG GROOMING AND USER STORY WRITING

ACCEPTANCE CRITERIA AND DEFINITION OF DONE

WORKING WITH DEVELOPMENT TEAMS

RELEASE PLANNING AND SPRINT PLANNING

MODULE 7: PRODUCT ANALYTICS & METRICS

DATA-DRIVEN DECISION MAKING

KEY PRODUCT METRICS

PRODUCT ANALYTICS TOOLS

EXPERIMENTATION AND A/B TESTING

COHORT ANALYSIS

INTERPRETING AND PRESENTING PRODUCT DATA

MODULE 8: GO-TO-MARKET STRATEGY & PRODUCT LAUNCH

PREPARING A LAUNCH PLAN

PRICING STRATEGIES

POSITIONING AND MESSAGING

SALES ENABLEMENT

MARKETING CHANNELS AND GROWTH LOOPS

MONITORING LAUNCH PERFORMANCE

MODULE 9: PRODUCT GROWTH & OPTIMIZATION

GROWTH MINDSET AND EXPERIMENTATION

RETENTION STRATEGIES

CUSTOMER FEEDBACK LOOPS

CONTINUOUS IMPROVEMENT AND ITERATION

SCALING PRODUCT FEATURES

MONETIZATION AND REVENUE STRATEGIES

MODULE 10: STAKEHOLDER & CROSS-FUNCTIONAL MANAGEMENT

COMMUNICATION STRATEGIES

MANAGING STAKEHOLDERS WITH CONFLICTING INTERESTS

PRODUCT STORYTELLING

CREATING COMPELLING PRESENTATIONS

RUNNING EFFECTIVE PRODUCT MEETINGS

CONFLICT RESOLUTION

MODULE 11: PRODUCT LEADERSHIP & ETHICS

LEADERSHIP STYLES FOR PRODUCT MANAGERS

MANAGING PRODUCT MANAGEMENT TEAMS

DECISION-MAKING FRAMEWORKS

ETHICAL PRODUCT DESIGN

ENSURING RESPONSIBLE INNOVATION